Chloé Pre-Fall 2013

15 Aug


Remember when Hannah MacGibbon left the helm of Chloé and a new face took the reins (that new face being Clare Waight Keller – ok, so she’s not entirely new to the fashion set, having worked for Ralph Lauren, Gucci and Pringle of Scottland, to name a few)?

I’ll admit, I was a tad disgruntled at the shake-up – weren’t you? I’d fallen in love with the youthful femininity of MacGibbon’s Chloé (this is the collection that did it), and was afraid this new leader wouldn’t stay true to the reinstated girly appeal.

But time has proven me wrong (yes, I’ll admit it), and I’ve grown to not only appreciate, but truly enjoy, Keller’s designs. Different? Yes. Bad? Not in the least.


Although not quite as bubblegum pink and bow heavy as MacGibbon (hey, I like bows, don’t judge), Keller certainly maintains Chloe’s habit of pronouncing the appeal of the fairer sex. Instead of ruffles, Keller prefers lace; instead of empire, Keller leans on a cinched waist; instead of punchy color palettes, Keller skews toward the more classic.

Case in point: her Pre-Fall 2013 collection presented in Paris earlier this year. While a 60s mod influence obviously motivated the designs this season, it was more of the put-together feel of Keller’s buttoned up looks that took center stage. A-line skirts, modest necklines and covered shoulders gave the collection a feel of propriety, while disheveled coifs sported by doe-eyed models let us know that Keller’s muse – in true Chloé girl form – doesn’t take herself too seriously.






It seems as if the Chloé girl has grown up in the wake of Keller’s reign, and I have to say that I’m (gasp!) actually starting to prefer her aesthetic to that of MacGibbon. Maybe I’m growing up a little too.

All photos from Hop on over there to see the full collection and their take on the lineup.


One Response to “Chloé Pre-Fall 2013”

  1. majardesign August 15, 2013 at 9:41 am #

    i love this collection, I really enjoy Chloe every time.

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