from where i sit: content vs. commerce generation

27 Nov

while scouring the web this morning, i came across an article on the integration of content generation and ecommerce. it’s an interesting idea – one that i’m intrigued by but don’t have a solid opinion on yet.

from my business pov, i applaud the out-of-box sales innovation – it seems genius, and intuitive to create easy access pathways for consumers to buy products while they’re comfortably sifting through their favorite blogs, ezines, web sites, etc.

on the flip side – as a consumer – i’m not sure how i feel. my blog-hopping each saturday morning is reserved for leisurely browsing and unviolated inspiration. i originally veered toward blog reading for the personal, uninfluenced opinions of the authors. this is what made the blogosphere unique, intriguing and influential.

now with the inundation of “buy!” and “shop!” buttons on every blog under the sun, i’m not so sure about this realm of media anymore. it’s quite evident that bloggers are being compensated – in some way or another – for their promotions, and as a result, they’re becoming less credible. it’s sad to say that some of my once favorite blogs now almost exclusively consist of sponsored posts.

but at the same time, these are writers, business owners and entrepreneurs. they have to make money somehow – and that is a notion i wholeheartedly understand and support.

what do you think? is the rising trend of “organic” ecommerce a pro or a con? my verdict is still tbd.

photo from the business of fashion.

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2 Responses to “from where i sit: content vs. commerce generation”

  1. Entice November 27, 2012 at 10:28 am #

    Great post, I think it depends on how you look at it….each side has valid points… at the end of the day it’s hard to choose a side. It’s something to be looked at on a case by case scenario, as some bloggers are wanting to add value while receiving a paycheck…while others have given up value to increase the paycheck… I think the bottom line comes down to the morals of the individual involved…but this is definitely a topic that could be debated back and forth…

    • karaef November 27, 2012 at 10:30 am #

      very true. how it’s done definitely weighs on the perceived outcome. there’s a balance, as you said, in adding or decreasing value for that income.

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